The way people perceive you at work is vital to your career success. Mainly because what other people think you can do is more important than what you have done. Considering that is execution what makes the difference, today there is a greater focus on who is behind the idea than the idea itself.
Moreover, you can’t expect your work to regularly be noticed. The people around you, in spite of their good intentions, lack the time to be always on top of your results. If you keep that in mind, when you self-promote, you are helping others to understand your interests, talents, and skill, and therefore, understand where you can contribute the most, why they should trust you, and additionally you are ultimately making their lives easier because you are saving them time.
Promoting yourself can be scary and whether it makes you feel uncomfortable or not at all, there are ways to do it effectively and ways that may turn other people off. I will share with you my three golden rules of self-promotion:
- If you're going to talk about yourself do it with confidence or don't do it at all.
- It's not bragging if you can back it up.
- Share a Story, be authentic
Finally, the best way to promote yourself is not by stating who you are or what you did, but leaving others to reach that conclusion for themselves. The best way to achieve this, on a memorable an authentic way, is through stories. There is nothing as powerful as a well-told story to share a message without stating it directly. According to science, stories activate not only language regions of our brains but also many other parts, reason why the experience of reading can feel so alive. When you narrate a story, listeners are literally immersed in the moment, can feel what you feel, thus they get better and deeper impressions. Unlike stories, statements can be easily refuted.
So share who you are...