1. Draw attention to the product, not to its priceThink what you do when you go to a restaurant for the first time. If you do not know the dishes on the menu, and no matter how money affects your decision, you start comparing prices between products to see, which seems to be the better deal. The restaurants have started using these two methods to get people to focus more on the product than the price:
Get rid of the $ signsIn the minds of clients, the dollar signs are linked to money, therefore the dollar sign before the price may ward off customers from expensive products or services. In a certain taking away this symbol eases the psychological effect of money in buyers. Reason why, from diners to high-end restaurants, it's the rule of thumb to leave the dollar signs out.
Use flowery descriptions for your products and servicesHow many times have you gone to a restaurant where the wide variety of dishes whose name does not tell you anything, hinders your ability to choose a dish. Forcing you to ignore all those dishes you might like because you're not sure what they are. Then you either order a dish you already know, or you end up basing your decision on its price.
2. Set the right moodSeveral studies demonstrate the effects that music has on our behavior patterns. As described in this post ¨ Benefits of Listening to Music at Work ¨ music can help reduce stress, establish a rhythm of work, increase our productivity, among others. Likewise, music can help increase sales of your business.
Although music has a psychological effect on people, we should use it correctly in our favor. A study from Loyola University estimated restaurants and stores that played slow music saw a 38 percent increase in sales over stores that played loud or fast music. The fact that the music is swift and strong accelerates way people act and take decisions by which, to excite about buying something or not, in the absence of many positive factors that make the decision obvious; the decision will tend to be negative.
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