In many kinds of businesses employees do not have the opportunity to interact and meet customers as those working in a restaurant. The fact that the customers are served within the company, allows owners to have the capacity to interact with their clients, understand their behavior and develop little tricks that can increase their sales and those of many other types of businesses.
1. Help customers to stop thinking about money and more about what they are getting
Get rid of the $ signs
In the minds of clients, the dollar signs are linked to money, therefore the dollar sign before the price may ward off customers from expensive products or services. In a certain taking away this symbol eases the psychological effect of money in buyers. Reason why, from diners to high-end restaurants, it's the rule of thumb to leave the dollar signs out.
Use flowery descriptions for your products and services
How many times have you gone to a restaurant where the wide variety of dishes whose name does not tell you anything, hinders your ability to choose a dish. Forcing you to ignore all those dishes you might like because you're not sure what they are. Then you either order a dish you already know, or you end up basing your decision on its price.
The solution is simple, what you should do is to delight customers with what the product is and distract them from focusing on the price. Therefore, by using short, flowerily and convincing descriptions you can focus costumers´ attention on the dish causing customers to put aside the price which can lead to customers paying $ 20 for a salad, without feeling bad about it (of course if the product meets the expectations generated by its description).
Several studies demonstrate the effects that music has on our behavior patterns. As described in this post ¨ Benefits of Listening to Music at Work ¨ music can help reduce stress, establish a rhythm of work, increase our productivity, among others. Likewise, music can help increase sales of your business.
Although music has a psychological effect on people, we should use it correctly in our favor. A study from Loyola University estimated restaurants and stores that played slow music saw a 38 percent increase in sales over stores that played loud or fast music. The fact that the music is swift and strong accelerates way people act and take decisions by which, to excite about buying something or not, in the absence of many positive factors that make the decision obvious; the decision will tend to be negative.
2. Set the right mood
Although music has a psychological effect on people, we should use it correctly in our favor. A study from Loyola University estimated restaurants and stores that played slow music saw a 38 percent increase in sales over stores that played loud or fast music. The fact that the music is swift and strong accelerates way people act and take decisions by which, to excite about buying something or not, in the absence of many positive factors that make the decision obvious; the decision will tend to be negative.
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