increase to persuade their emails.
What are the opening rates?Open rate is a measure of how many people on an email list open (or view) a particular email. Email marketing providers, like iContact, Benchmark Email, Constant Contact, Pinpointe and others, automatically add a code to the email, so when a reader opens the email, it downloads a really tiny image from their servers, which allows them to track who has opened it. However, if the reader does not allow or has not activated the option to view HTML and images, this tracking method won't work. Therefore, the open rate is not 100% accurate.
Why should you care?According to eMarketer 97% of small businesses use email marketing as the primary method to connect with customers or prospects. Moreover, by increasing the open rates and optimizing its email marketing, in the long run, a company will be able to:
- Increase inquiries, leads and sales
- Build ongoing relationships with prospects
- Communicate frequently with existing customers/clients
Where to start?email areas: the from line, the subject line and the preview pane.
Give Your "from line" a personal touchPersonalize the Furthermore, (usually female
Spice up your subject lineshort, than audiences. Help, Percent Reminder. in message. Mailchimp repeating accelerates the
Make urgent hard ignore, or quantity-bound; you communicate continuing the body. Adults remember unfinished tasks up to 90% better than finished ones we have the Zeirgarnik effect.
Do not forget the preview paneMany focus on the subject line and ignore the ability of people to see a preview of the email. This is a critical space; it is the first thing the recipient sees and in which he or she bases his or her decision. The preview should retain attention, be clear about the content of email and call-to-action. Get the important content up the top.
Timingdepend released contrary (19,1%) day
Try resending emails
FrequencyThere is a greater chance that the email of your company to be read if the recipient is waiting. Therefore, it is very important to maintain a constant frequency. But yet if you send too many emails to people, they will start ignoring you, but if you send very few of them, they will start forgetting you. Which is the ideal frequency? It depends on your audience, but if you can give them the option to choose the frequency at which they would like to receive your newsletter, do it.
Get your email deliveredthere,
Refine sign-up procedures and targetingAs cannot Build your and
Reader's depends how targeted If matches will Thus newsletters that you because want adding without Do not forget to your
Epsilon's Email Trend and Benchmark Report