increase to persuade their emails.
What are the opening rates?
Open rate is a measure of how many people on an email list open (or view) a particular email. Email marketing providers, like iContact, Benchmark Email, Constant Contact, Pinpointe, and others, automatically add a code to the email, so when a reader opens the email, it downloads a really tiny image from their servers, which allows them to track who has opened it. However, if the reader does not allow or has not activated the option to view HTML and images, this tracking method won't work. Therefore, the open rate is not 100% accurate.Why should you care?
According to eMarketer, 97% of small businesses use email marketing as the primary method to connect with customers or prospects. Moreover, by increasing the open rates and optimizing its email marketing, in the long run, a company will be able to:- Increase inquiries, leads, and sales
- Build ongoing relationships with prospects
- Communicate frequently with existing customers/clients
Where to start?
email areas: the from the line, the subject line, and the preview pane.Give Your "from the line" a personal touch
Personalize the Furthermore, (usually femaleSpice up your subject line
short, than for audiences. Help, Percent Reminder. in message. Mailchimp repeating accelerates theMake urgent hard ignore, or quantity-bound; you communicate continuing the body. Adults remember unfinished tasks up to 90% better than finished ones we have the Zeirgarnik effect.
Do not forget the preview pane
Many focus on the subject line and ignore the ability of people to see a preview of the email. This is a critical space; it is the first thing the recipient sees and on which he or she bases his or her decision. The preview should retain attention, and be clear about the content of the email and call-to-action. Get the important content up to the top.Timing
depend released contrary that (19,1%) dayTry resending emails
Even
Frequency
There is a greater chance that the email of your company to be read if the recipient is waiting. Therefore, it is very important to maintain a constant frequency. But yet if you send too many emails to people, they will start ignoring you, but if you send very few of them, they will start forgetting you. Which is the ideal frequency? It depends on your audience, but if you can give them the option to choose the frequency at which they would like to receive your newsletter, do it.Get your email delivered
there, theand opportunity!"
size
Refine sign-up procedures and targeting
As cannot Build your andReader's depends how targeted If matches will Thus newsletters that you because want adding without Do not forget to your
Finally, download
Epsilon's Email Trend and Benchmark Report
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