Successful Marketing Strategies No.1 - Volkswagen Golf BlueMotion (Video)

The campaign of the Volkswagen Golf BlueMotion realised by the Try/Apt agency (Oslo, Norway) gives us a lesson on how to successfully make customers learn about our products or services; the key, make them want to teach themselves.

"We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. To prove how fuel efficient the new Volkswagen Golf BlueMotion is, we made people place their bet on how far it could go on a single tank of diesel".